Newport Jazz Festival Branding

Branding
December 2020

Proposed identity for the 2021 Newport Jazz Festival, a music festival held in Fort Adams State Park, Newport, RI. One of the definining characteristics of jazz is improvisation, making for exciting and unpredictable twists and turns in rhthym. This concept provided a foundation for the rebranding of the festival, which includes animating colors and playful variations in the typography and compositions across all mediums.

Logomarks and typographic elements were developed using the primary typeface, RL-RW from the foundry Regular Lines. Music notations like quarter notes, G Major 7 and the natural symbol were developed as they are commonly found symbols in jazz music.