For our final project in my motion graphics workshop, we were tasked with creating an animated type specimen to any music of our choice. I was assigned Klinic Slab, a contemporary slab serif. Like any slab serif, it boasts a classic feel but the versatility and attitude had me thinking about typefaces used in iconic jazz album cover designs. I decided to use a fast paced variation of George Gershwin’s Rhapsody in Blue and based the shapes, color choices and movements off of both the music composition itself and three renowned album designs.
Created in a 4 week Motion Graphics Workshop taught by Weixi Zeng. November 2019

The primary album covers which helped inform the visuals:

Initial storyboarding: